How We Redefined The Academic Experience and Operations for a Leading Indian University

The client is a premier University offering specialized courses in Engineering, Science, and Technology, with over 60,000+ full-time students and 3000+ faculty members spread across 10+ locations. These numbers could give us an extract of the degrees of complexities the university has to navigate to deliver a phenomenal academic experience and sustain a brand reputation. On the flip side, their existing digital systems were handicapping them in scaling their operational agility in terms of admission tracking, student engagement, stakeholder engagement, campus placements, and alumni relations.

We scrutinized the legacy application systems which were operating in silos and inferior in terms of integration capabilities. They put up significant hurdles in the way of delivering the modern academic experience. We proposed a comprehensive digital suite built upon the Salesforce platform with extensive third-party integration capabilities to attain the most specific goals in key performance areas like student services, industry relations, and societal interactions.

Key Highlights

• A centralized and customized suite to seamlessly manage critical areas like admissions management, student services, industry partnerships, and parent engagement.
• Streamlined mission-critical operational areas like application management, talent nurturing, and internship coordination by leveraging Salesforce’s Education Cloud platforms.
• Prioritizing personalized engagement, we introduced an omnichannel communication toolkit based on Marketing Cloud, which enabled them to have personalized interactions with students and stakeholders.
• Highlighting the overall digital experience, we built intuitive and user-friendly portals using Experience Cloud and ensured a gratifying user experience for students, staff, and external stakeholders.
• Assisted decision-makers with actionable insights for strategic and operational initiatives using real-time dashboards built over the Tableau analytics platform.

• Significantly increased avenues for personalized engagement.
• Substantial boost in terms of Alumni interactions and outcomes.
• Enhanced collaboration between the departments.
• Remarkable growth in Brand recall, reputation, and loyalty metrics.