Constantly responding to customer demands, the automotive industry is in a state of continual transformation. However, relying solely on traditional vehicles alone won’t sustain the relevance and competitiveness of automotive brands in the long term. To address this, automakers are increasingly embracing the Internet of Things IoT in automotive industry, which advocates a revolutionary commuting experience. By integrating IoT devices like cameras, sensors, and GPS trackers into vehicles, vehicle owners get seamless communication, significantly enhancing the overall travel experience for the masses.
According to Statista, investments in IoT in automotive industry are expected to reach $740 billion by 2025, highlighting its increasing importance.
It reinstates the fact that for automakers and OEMs, adopting IoT is crucial to stay ahead in the industry. Through this blog, we discuss how IoT technology reshapes the automotive industry, as it opens new opportunities to improve the safety, efficiency, and production processes and meet customers’ high expectations.
IoT in Automotive Industry
Automotive companies are integrating IoT technologies into vehicle systems, creating innovative applications and solutions that enhance the intelligence of vehicles, fostering safer, competent, and more comfortable driving experiences. This technological integration is transforming the automotive sector for the better, resulting in fresh and unconventional offerings like connected cars and autonomous vehicles equipped with internet-powered systems, providing advanced features and safety enhancements to the end-users.
Applications of IoT in Automotive Industry
In the below section, let’s dive into the transformative applications of IoT in the automotive industry, reshaping the way we drive, maintain, and interact with vehicles.
1. Improved Vehicle Management and Maintenance
IoT in automotive industry transforms vehicle management and maintenance by enabling real-time monitoring and diagnosis of vehicle performance and health. This is made possible by collecting critical data such as tire pressure, engine diagnostics, fuel economy, and battery health, using IoT sensors. By leveraging this data, predictive maintenance systems can be deployed to pre-emptively identify potential issues and prevent breakdowns by alerting drivers through their smartphones.
Leading automotive brands like Tesla and BMW have already implemented IoT-powered vehicle management systems to reduce operation costs and enhance customer satisfaction. Tesla, known for its vehicle connectivity expertise, offers features like remote start, location tracking, and over-the-air software updates. Similarly, BMW and Audi provide a suite of services through their dedicated platforms, BMW ConnectedDrive and Audi Connect, built over Connected Vehicle Technologies(CVT).
2. Enhanced Driver Experience and Safety
Automotive IoT can be easily sought as a solid linchpin behind the revolutionary ADAS (Advanced Driver Assistance Systems) capabilities in modern automobiles, providing high-level safety and autonomous driving features. These systems operate at various levels, offering functions from basic collision avoidance to advanced features such as lane departure warning and adaptive cruise control. These IoT-powered progressive automotive systems enhance both safety and convenience for vehicle users. These systems consist of multiple sensors and cameras continuously collecting data about road conditions. And the data is subjected to real-time analysis to provide immediate alerts and signals to drivers, enhancing overall safety on the road. These integrated IoT systems can also provide real-time traffic updates, remote vehicle diagnostics, and predictive maintenance alerts, ensuring a comprehensive and connected driving environment.
Bosch has introduced advanced ADAS features, such as Ultrasonic Reversing Sensors and Electric Rear View Cameras, to improve safety and installation convenience. The Ultrasonic Reversing Sensors detect obstacles behind the vehicle during reversing, enhancing safety. Meanwhile, the Electric Rear rear-view cameras extend the driver’s field of vision and reduce blind spots. It’s important to clarify that the Rear-View Camera system primarily aids the driver and is not a dedicated safety system. The system captures mirrored video from behind the vehicle, overlays graphics, and transmits this information to the radio module for display, enhancing situational awareness during reversing and promoting safety.
3. Infotainment
Besides enhancing safety and vehicle maintenance, IoT-enabled In-Vehicle Infotainment systems play a pivotal role in delivering enjoyable commuting experiences to drivers and passengers. This is made possible by amplifying traditional infotainment systems into smart infotainment systems by leveraging and integrating System-on-a-Chip (SoC) technology to establish a robust system with seamless internet access. With a focus on providing diverse information, communication, and entertainment services, these modern infotainment systems deliver real-time navigation, music streaming, hands-free calls, and voice commands, all while ensuring the efficient and secure performance of these services within the vehicle environment.
The global automotive infotainment market reached USD 30.69 billion in 2022 and is projected to grow at a 6.47% CAGR from USD 32.16 billion in 2023 to USD 49.86 billion by 2030. Key drivers include enhanced connectivity features and the emergence of next-gen vehicles equipped with built-in internet access and calling capabilities using SIM cards in automobiles, reducing smartphone dependence on media and connectivity.
4. Effective Supply Chain and Inventory Management
The integration of IoT in automotive industry has brought significant benefits to the automotive supply chain. The automotive supply chain can track inventory and assets in real-time using IoT technologies such as RFID tags and GPS trackers. This enables efficient record-keeping and provides valuable data for inventories, locations, and conditions. Manufacturers and automotive companies can leverage this real-time data to optimize inventory management and replenishment procedures. The benefits of this optimization include reduced inventory holding costs and enhanced value delivery through efficient supply chain operations.
For example, German automotive conglomerate Volkswagen has reduced downtime by 15% and achieved a remarkable increase in equipment efficiency of over 30% after incorporating automotive IoT elements into its manufacturing infrastructure and operations. These successful implementations illustrate the positive impact that IoT can have on the automotive industry.
Challenges in Adopting IoT in Automotive Industry
Data Security and Privacy Concerns
As the automotive industry increasingly embraces IoT, data security and privacy have become paramount concerns. Integrating more vehicles and devices into the IoT ecosystem raises challenges such as unauthorized access, data breaches, and hacker attacks in automotive IoT systems. However, these risks can be effectively managed by adopting robust encryption protocols and providing reliable communication channels.
On the good side, the evolution is more promising than ever, as prominent public bodies like the UN have acknowledged the essence of data integrity and safety and are drafting out actionable protocols for the automotive players. Their recent cybersecurity regulation, UNECE WP.29, mandates automotive manufacturers to implement robust cybersecurity measures, including establishing a comprehensive management system, rigorous risk assessments, and continuous monitoring to safeguard automobiles against cyber threats and vulnerabilities proactively.
Integration and Interoperability
Automobile players must prioritize compatibility and interoperability when integrating IoT devices into vehicles. This means ensuring that the devices and sensors used in the IoT ecosystem adhere to standardized protocols and can seamlessly connect and exchange data with each other. By promoting interoperable solutions, automotive companies can overcome compatibility issues and enable smooth communication between different components of the IoT system.
Future Trends and Opportunities in IoT in Automotive Industry
The future of the automotive industry is ultimately towards enhancing customer experience, and this transformative journey has certainly catapulted with recent IoT advancements.
- UK-based startup dRISK is pioneering IoT advancements in the automotive industry by making a tool for training fully autonomous vehicles. It leverages AI and a range of data sets, including semantic segmentation data, depth maps, object segmentation data, and training videos and images. These innovations empower autonomous vehicles to swiftly recognize and respond to high-risk edge cases, ultimately enhancing their safety and autonomous capabilities.
- AutoL, a South Korean startup, has marked a noticeable stint in the automotive space with its high-sensitivity LiDAR sensors designed for level 3 and advanced autonomous driving. These sensors offer detailed environment recognition up to 300 meters, significantly enhancing the vehicles and pedestrian detection capabilities for modern autonomous vehicles.
It is profoundly convincing that the integration of IoT in automotive industry unlocks numerous possibilities for OEMs and other stakeholders as it enhances car control, creates a more comfortable driving environment, and optimizes the supply chain for a well-functioning ecosystem. To thrive in today’s automotive landscape, manufacturers must position themselves as champions in implementing IoT-oriented technology and create a fertile ground for innovation.
SRMTech specializes in delivering cutting-edge automotive solutions envisioned to transform the automotive domain by offering enhanced connectivity, real-time data analytics, and streamlined operations. Reach out to us to know how we empower automakers and OEMs to drive innovation, eventually delivering more efficient, sophisticated, and connected vehicle offerings to the market
